A global brand
Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has 16 subsidiaries worldwide (in the UK, France, Belgium, the Netherlands, Germany, Sweden, Denmark, Spain, Portugal, Russia, Ukraine, Kazakhstan, South Africa, USA, Australia and Mozambique), overseas offices in Hong Kong and Saudi Arabia and an extensive global sales network.
For over 60 years now, Smeg appliances have come to be seen as tasteful and elegant solutions to the demands of contemporary living as a result of the company's partnerships with world famous architects.
Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialise in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively.
The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of "Made in Italy" standards.
Smeg in Australia
Smeg has enjoyed a long standing relationship with Australia. It’s a little-known fact that in 1971, Smeg manufactured the hugely successful range of dishwashers in Australia under the “Dishlex” brand name. In 1986, the Smeg brand was introduced to Australia in its own right, with exclusive distribution rights then being granted to the company, Omega Appliances, owned by Entrepreneur, Jim Woodward.
Since then, the Smeg brand has become a household name in Australia for premium cooking and kitchen appliances - and in January 2011 the franchise was reinstated into the Smeg Group as a wholly owned subsidiary known as Smeg Australia Pty Ltd, headed up by Managing Director, Andrew Cronin.
meg Australia has two offices in Australia, the headquarters in Sydney and a new office and showroom launched in Melbourne in November 2011. Smeg Australia also has an extensive network of distributors servicing the whole country with showrooms in Brisbane, Adelaide, Perth, Launceston, Newcastle and Wagga Wagga.
Real people, real service
Smeg Australia has a dedicated team of staff with over 850 years of experience in the business! Smeg is a family owned business and Smeg Australia has a predominantly family-oriented culture. The average length of service in the company is 9.7 years, so Smeg staff are known for being honest, open and reasonable, for having integrity and above all for working together with customers to provide business solutions which are mutually beneficial.